Tweet, Tweet, Tweet

We don’t often talk about it, but our parent company, Key Communications Inc. offers quite a number of services and products. The magazines are listed to my right. We also have very popular daily e-news services for both the architectural glass industry ( and the auto glass industry ( … among a variety of other things people might not know about such as market research and studies, focus groups, customized research and a variety of other marketing services.

In fact, my own name on Twitter is Keycomm (follow me @Keycomm) and today I tried a social media experiment and tweeted each new thing I did today. Now granted, today was particularly heavy in editorial work since it’s a Monday, but here’s a few things I learned today in my social media experiment:

1. It’s harder to write short than it is to write long. Yeah, I knew that already but that 144 character limit kills. I had a great tweet that was a few letters over. If I changed “before” to “b4”, I would have made it. But what does that say about the use of proper grammar?

2.  If a tweeter tweets in the woods and nobody follows, did she really tweet? It’s most likely a generational thing, but the whole process felt quite a bit self-centered. Maybe if I were Ashton Kutcher millions of people would want to know I like to play Scrabble on the iPad, but really on these and most other things, who cares? And why would they anyway?

3. Time may change me, but I can’t change time. I was extremely conscious of how long I spent on a particular task and how it might look to followers. Gee, did I mention the heated discussion I had with one of our vendors today? No. Nor did I share any internal discussions on sensitive issues. In short, you got a nice look at the day I wish I had without any of its necessary baggage.

4.  It had some good parts. Much to my surprise, word spread rapidly among our own employees and I picked many of them up as followers. This was both a scary and good thing, since I think they too were curious as to what I do all day.

So for those who shared the experiment with me, thanks. I’ll do it one day a year and for now I am going back to tweeting just when I have something to really tweet about.

If you would like to follow us, please do. Here’s how:

Deb Levy ,  Key Communications Inc.: @Keycomm

Megan Headley,  USGlass magazine/ @USGlass

Penny Stacey, AGRR Magazine/ @AGRRmagazine

Tara Taffera, DWM Magazine: @dwmmag

Ellen Rogers, Architects’ Guide to Glass Magazine:  @AGGmagazine

Katie Hodge, Window Film Magazine: @WindowFilmmag

Holly Biller, Auto Glass Week: @autoglassweek

Glass Expos: @glassexpos

One Response to “Tweet, Tweet, Tweet”

  1. Kris says:

    Hehe, yea, Twitter. Brian Pitman, I hope, laughs when I liken Twitter to a room full of hamsters on crack or 5-year olds on field trip day. But once you get through that fog, it becomes about the relationships you make. I can now measure: leads given to me on projects (15 good ones), new relationships with new suppliers (2), new “good” book recommendations (3), several recipes (3), and various fruit samples (10). I’ve met women entrepreneurs, I swear Charlie Sheen DID write one tweet for me, and I have had several actual conversations with a few of my favorite authors. No kiddin’ If done right, Twitter can be something a company can’t afford to not use today.Welcome!

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